Analytics and growth · Quito, Ecuador

Decisions with data, results that make sense.

I help brands in Ecuador and LATAM measure well, understand which channel really sells and turn their advertising spend into customers.

I want my review See my products
13+years managing advertising budgets
4solutions to measure and sell more
LATAMbanking, education, small businesses and real estate
Fabián Calderón, analytics and growth consultant, working on his laptop
What I do

I handle the technical side. You decide what matters.

Three areas where good data changes the outcome.

Numbers you can trust

I set up the tools that record your visits and sales properly, and I build easy-to-read dashboards so you can decide with real data.

Growth and advertising

Ads on Google and social media, and well-designed buying paths, so every dollar invested has a reason.

Automated processes with artificial intelligence

Your customer system, WhatsApp and automated tasks that save your sales team hours and never let a contact go cold.

Products

Solutions ready for the Ecuadorian market

One available today and three on the way. Choose the one that best fits your moment.

Under construction · first to launch

📡 Track every sale

TrackEC

Make sure no sale goes uncounted.

Capture the sales your reports miss today, while respecting your customers' consent and Ecuador's data protection law.

Learn about “Track every sale”
In design · next in line

📊 Find out what sells

FluxEC

Know which ad or channel really brings customers, without guessing.

A weekly summary, in plain words, that tells you which channels generate sales and where it makes sense to invest more.

Learn about “Find out what sells”
In design · final phase

🧭 Never lose a lead

RutaLead

Make sure no one who wrote to you goes unanswered.

It organizes the people who contact you: it prioritizes those who can actually buy, sends them to the right salesperson on WhatsApp and records everything in your customer system.

Learn about “Never lose a lead”
Available now · 6 spots per month

🔍 Website review

Digital Leaks Diagnosis

Find out where your website is losing customers, before spending more on advertising.

A complete review of your website at a fixed price: your main page, your WordPress and how you show up on Google. From $180, with a money-back guarantee.

Learn about “Website review”
How I work

Clear, measurable and with no fine print

  1. I listen and review

    I understand your business and look at your data as it is today.

  2. I prioritize what moves the needle

    No endless lists: I tell you what to do first and why.

  3. I implement and measure

    We get it running and check it with numbers.

Blog

Ideas to measure better and sell more

Ready to find out where you are losing customers?

Start with the Website review: fixed price, money-back guarantee and only 6 spots per month.

Book my spot